Restaurant loyalty programs have moved from punch cards to phone apps. Many brands created programs that are unique and critical to their success. Some offer discounts on future purchases. Others earn points toward free items. And, some reinforce your business’ commitment to the community by giving back.
No matter what kind you choose, the move from analog to digital benefits everyone. Your customers don’t need to find your card in the pile of other rewards cards. And you are collecting data on your most popular options, customer behavior, and sales trends so you can optimize everything from your offerings to scheduling to workflow. Here are 6 ways you can utilize your loyalty program data:
Read moreLoyalty Program Data: 6 Ways Customer Trends Can Improve Business